How did you attract/address your audience?

We used a range of techniques to attract and address our audience, we made sure that the audience was interested in the film by trying to make it gripping; we did this by using a range of shots to show the location and choosing a song that suits the mood of curiosity we were trying to create. We also included a small conversation with the girls to allow the audience to understand them slightly; this will provoke sympathy for the girls when they are being attacked by the clown as the audience knows them and put themselves in their shoes. This will interest the audience and make them want to watch the film and see what actually happens to the girls. Another thing that we did to address our audience was make the characters average and people that the audience would be able to relate to as we thought this would give a better effect as the audience will not want anything bad to happen to them. The range of shots we used to start with were used to establish the location and show the audience that it is a typical village. The first minute includes these shots which create a very moody and spooky atmosphere along with the music which also adds to the tension; however we didn’t want the audience to be bored when watching the film so we ensured that there was a instant bang after about 1 minute, this was the clown which we showed straight away to tell the audience that this was a typical horror movie even though we found that some horror movies choose not to show their criminal until later on in the movie. We chose not to challenge those codes of conventions of horror as we are not claiming to have made the next ‘different’ horror movie. We feel that if you like nightmare on Elm Street scream and similar films then you will like this as we have followed their codes and conventions.